Established 1948
Established 1965
Established 1996
Our star brands are globally-recognized household names.
Star Brand
The Champions of Play
Toys“R”Us is a star brand in the Tru Kids family. For over 70 years, Toys“R”Us has celebrated the joys of childhood with kids of all ages.
Star Brand
Trusted Resource for Families
Babies“R”Us is a star brand in the Tru Kids family. For over 30 years, it has been known for its knowledge of families and keeping baby happy and healthy.
Star Brand
Our Beloved Mascot
Geoffrey is a star in the Tru Kids family. He’s been a beloved mascot for over 50 years. Adored around the world, he invites kids of all ages to play and have fun.
Our consumer brands include many kids-and-parent-focused products.
Year Established
Countries
Branded Stores
Years Heritage
Our leadership team has decades of experience as brand operators.
Yehuda Shmidman
Chairman & CEO, WHP Global
Effy Zinkin
COO, WHP Global
Stanley Silverstein
Chief Commercial Officer, WHP Global
Matt Finigan
CFO & Treasurer
Jamie Uitdenhowen
Executive Vice President
Brian Maeda
Chief Business Development Officer
Richard Barry
CEO Emeritus and Special Advisor to the Board
Read new articles and press below. For fact sheet and interview requests, contact us.
15 Mar 2021
WHP becomes significant shareholder in parent company of Toys“R”Us and Babies“R”Us Iconic toy and baby brands will be managed by WHP Brands generate...
29 Oct 2020
Tru Kids Brands™ (“Tru Kids”), the proud parent of the Toys”R”Us® brand, today relaunched its annual Geoffrey’s Hot Toy List for the 2020 holiday season. As the leading authority on...