Established 1948
Established 1965
Established 1996
Our star brands are globally-recognized household names.
Star Brand
The Champions of Play
Toys“R”Us is a star brand in the Tru Kids family. For over 70 years, Toys“R”Us has celebrated the joys of childhood with kids of all ages.
Star Brand
Trusted Resource for Families
Babies“R”Us is a star brand in the Tru Kids family. For over 30 years, it has been known for its knowledge of families and keeping baby happy and healthy.
Star Brand
Our Beloved Mascot
Geoffrey is a star in the Tru Kids family. He’s been a beloved mascot for over 50 years. Adored around the world, he invites kids of all ages to play and have fun.
Our consumer brands include many kids-and-parent-focused products.
Year Established
Countries
Branded Stores
Years Heritage
Our leadership team has decades of experience as brand operators.
President & CEO
Globally recognized leader in entertainment licensing, toy, and baby industries.
Vice Chairman
Experience managing global consumer brands including Martha Stewart and Peanuts.
CFO & Treasurer
Seasoned executive with 18 years experience, recently as Global Treasurer for Toys“R”Us.
SVP, "R" Consumer Brands
20 years of retail experience in merchandise, product development, and sourcing.
EVP, Global Licensing & General Counsel
Seasoned professional with 12 years tenure at Toys“R”Us, most recently as EVP General Counsel.
Read new articles and press below. For fact sheet and interview requests, contact us.
11 Feb 2019